M-commerce benefits from massive smartphone penetration in the Philippines

M-Commerce growth

Shopping over cell phones has become very appealing to a young and newly connected population. Although the highest rates of smartphone penetration remain in more developed markets such as Singapore, it is within other countries such as the Philippines and Thailand that m-commerce is growing at the fastest speed. Despite the fact that smartphone penetration is lower, mobile shopping is rising exceptionally quickly. According to online shopping service Lazada’s CEO and co-founder Inanc Balci, “We are starting from a lower base because mobile phone penetration in the Philippines is still…

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Mobile commerce use greater among Asia Pacific shoppers

mobile commerce asia pacific

People in the APAC region are considerably more likely to shop over smartphones and tablets than other parts of the world. According to the results of a recent SAP survey, shoppers in the Asia Pacific region have a notably greater likelihood of using mobile commerce for shopping as well as for banking services online. The survey also found that they would shop even more than they already do if they had higher mobile security confidence. This recent survey data from SAP showed that among respondents in the Asia Pacific region,…

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M-commerce channel led by China and South Korea

mobile commerce asia pacific

The Asia Pacific marketplace is leading the entire world in its smartphone shopping. According to a recent report, the importance of m-commerce is steadily growing across the Asia Pacific region, to the point that the world is being led by that part of the globe in smartphone shopping. The report was based on a study that examined the way countries in that area use the channel. It determined that 55 percent of online shoppers in China had already made at least one purchase over m-commerce during the last quarter of…

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Mcommerce is taking off in the Asia Pacific region

mobile commerce asia pacific

Online stores in APAC countries are scrambling to optimize for mobile to meet consumer expectations. In response to the rapidly growing trend toward the use of mcommerce by consumers in the Asia Pacific region, retailers are moving quickly to be able to offer websites and apps that will allow those potential customers to make their purchases through their method of preference. These consumers appear to be choosing their mobile devices over PCs at an increasing rate. Web retailers in the area have hardly missed a beat, by making sure that…

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