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Sony begins global smartphone marketing campaign

03/20/201203/20/2012 Jennifer Goula

This week, Sony will be launching its marketing campaign worldwide in order to introduce its Xperia smartphones to consumers for the first time. The massive global campaign from Sony Mobile Communications is the start of its return into the mobile phone marketplace and underscores the connected entertainment experience with Sony that is enhanced by these new devices. The campaign itself has been entitled “Made of Imagination” and will begin on Saturday, March 24, starting with a 60 second commercial that was directed by Wes Anderson; who was nominated for an…

Microsoft Research’s Beamatron hints at the possible future of augmented reality

03/15/201203/15/2012 John Montgallo

Developers from Microsoft Research, the development wing of Microsoft that focuses on emerging technologies, have been experimenting with a new system they call Beamatron. The system uses the Xbox 360 Kinect motion-capture camera to help generate digital images that are projected onto a physical surface using augmented reality. In this sense, the Beamatron system lives up to its name. Developers believe that the system could have significant implications for a variety of industries, especially communications, where the system could be used to facilitate holographic communications between people. Currently, the Beamatron…

PayPal to announce intention to launch competition for Square

03/14/201203/19/2012 L. Green

On Thursday, PayPal will be announcing a small business solution that will include a dongle for mobile payments which will provide direct competition to Intuit (intu), Square, Verifone, and others. This PayPal dongle, which will be triangle-shaped, will make it possible for small business owners to be able to process the swipe of a credit card by using a smartphone, in a way that is comparable to PAYware by Verifone, Square, and GoPayment at Intuit. This effort will align well with PayPal’s recent efforts to carry its payment services into…

The impact of Siri on mobile commerce

03/10/2012 Jesse Collins

Though the iPhone 4S release was initially disappointing to most people who had been eager for the latest Apple mobile phone, it is still now being applauded as an incredible new device for many reasons, especially in its revolutionary Siri. Siri – a form of Apple digital assistant – is not only significantly different from other forms of interface between users and devices, but it also creates the potential for a wide range of changes in consumer computing and mobile commerce as a whole. Its impact on the way that…

How the New iPad compares to iPad 2

03/09/2012 Julie Campbell

The details about the New iPad have been released and consumers are now wondering whether they should splurge on this brand new device when it is released, or if they should save their money and stick with the iPad 2 previous generation. To help you to make this decision, you first need to understand the difference between the two devices and what they have to offer. Though the tablet market is growing and there are an increasing number of devices always becoming available, Apple has always stood out as unique,…