Tag: article on mobile marketing

How brands aren’t keeping up with m-commerce

Julie Campbell
Mobile Commerce

The most recent L2 Prestige Mobile IQ report has indicated that most of the top brands are falling behind on the latest opportunities being offered by mobile marketing and m-commerce. The report also indicated that these leading brands were using effective mobile marketing techniques at a surprisingly low level. It examined the use of mobile sites, apps, and marketing (including SMS) as well as the brands’ overall integration and innovation. L2, the creator of the study, stated that within the upcoming years, the companies that will be the most successful…

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CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

L. Green
Mobile Commerce Industry

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

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Cellit identifies QSR mobile marketing campaign best practices

Jesse Collins
Mobile Marketing Report

Leading mobile customer relationship management (CRM) systems provider, Cellit, which specializes in solutions for retailers, restaurants, and other businesses, has announced the results of a year-long analysis of nearly 9,000 mobile marketing campaigns, which was commissioned in 2001 by 125 quick service restaurant (QSR) clients. Cellit performed an analysis of client data to generate a range of data-driven conclusions and metrics that will assist QSRs in developing the best methods for success in mobile marketing. These were created to address the full mobile marketing lifecycle, which includes the most effective…

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Who among the leading UK retailers has gone mobile?

Stephanie Beck
Mobile Commerce

Though most of the most popular online merchants in the United Kingdom have found their way into mobile commerce, surprisingly, there are still 12 of the top retailers in the country who have not yet established any mobile presence whatsoever. That said, these figures still demonstrate that mobile commerce has definitely made its way into the United Kingdom mainstream throughout the last year, and that the majority of retailers have recognized that mobile offers a significant opportunity for boosting revenues. A report issued by eConsultancy digital marketers, called the “Conversion…

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Data’s potential can now begin to be harnessed by mobile marketers

QR Code Press
MCommerce

Mobile marketers have been testing various methods of communication with consumers by way of their mobile devices, and the time has come for those marketers to take their offerings to the next step by taking advantage of what their mobile lists and data truly have to offer. Consumers have been highly responsive to the marketing they have received by way of their smartphones and tablets and have been opting in to various mobile lists by the thousands, if not millions. The one demand that they are now making is that…

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