Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a business, including its product offerings and promotions, and are engaged by various options that…
Read MoreFusing social media and mobile marketing
