A new report by eMarketer is showing that by the year 2015, sales in mobile commerce will increase by four times. According to Jeffrey Grau, principal analyst for the firm, there is no doubt that m-commerce is growing exceptionally rapidly, and that the mobile channel itself behaves as an overall e-commerce growth engine, “by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store.” The report showed that m-commerce sales this year will reach the $6.8 billion mark, as approximately 26.8 million mobile device users…
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Richard Branson backs Square mobile payment startup
Mobile payment startup, Square, which is recognized for its board of directors that features big names such as Lawrence Summers, the former U.S. Treasury Secretary, now has another notable supporting its cause: Virgin’s Richard Branson, the U.K. billionaire. According to a spokesperson from Square, Branson has added his support by making what is being called a “multimillion” dollar investment into the company. The actual amount of this investment has yet to be disclosed. This is not an entirely new experience for Square, is it had previously received an investment of…
Read MorePreparing for 2012’s mobile marketing environment
Every day there are more people who are adding themselves to the list of individuals who have smartphones, and these devices aren’t just meant for voice communication. Mobile data is now an important part of the smartphone industry and of peoples’ daily lives, from reading their newspapers to listening to music. Smartphones and tablets outsold PCs, laptops and netbooks in 2011, and this trend is expected to continue. The world is clearly becoming a mobile place. It’s up to retailers and marketers to keep up with the demands and expectations…
Read MoreGoogle spots important weakness in m-commerce
While m-commerce is still taking hold of a growing portion of the shopping market for the holiday season, the majority of the top advertisers on Google have damaged their opportunities for maximizing the potential of the trend by failing to offer a mobile optimized website. This, regardless of the fact that research from Google itself has demonstrated that the amount of interaction between consumers and businesses by way of mobile increased by almost three times between 2009 and 2011, and that this number continues to rise. In fact, 79 percent…
Read MoreResearch shows business mobile marketing budgets on the rise
The results of a recent survey performed by the Interactive Advertising Bureau (IAB) have shown that the concerns that had initially held back the progress of mobile marketing have been effectively addressed in order to let it move forward at an explosive rate. The study examined the rate at which mobile advertising is growing, and it showed that many of the problems it had faced – such as those imposed by the limitations of mobile phone technologies or by networks – have been significantly improving through developments in broadband for…
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