QR codes used on Arizona Beverages at 7-Eleven boost in-store experience

Arizona drinks QR codes

Smartphone activated mcommerce campaign is expected to generate consumer excitement. Beginning this month, customers at 7-Eleven have been able to use the QR codes on Arizona Beverages on the label of its newest drink flavor in order to become eligible to win a number of different prizes. The Cherry Lime Rickey flavor is brand new and is available exclusively at the convenience chain. By making its new flavor launch at 7-Eleven, Arizona Beverages is piggybacking on the mcommerce success that the convenience store chain has already been experiencing over the…

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