Tag: ar technology

IKEA Place app bring augmented reality experience to Android users

Sam Lambert
IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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eBay augmented reality features to change shopping experience

L. Green
Ebay augmented reality Mobile Commerce

The online marketplace has been undergoing a huge number of large changes over the last while. Among all the changes going on with the online marketplace, eBay augmented reality is one of the latest features headed to its m-commerce site. The news about its dabbling with AR comes at a time when it has nearly entirely severed itself from PayPal. The near full separation from PayPal was easily the most surprising change. However, word has now been revealed that suggests that there are a number of different consumer experience changes…

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Art Gallery of Ontario creates augmented reality experience with ReBlink exhibit

Jesse Collins
art gallery - augmented reality experience

The world renowned gallery is bringing its classic paintings to life with AR technology. The Art Gallery of Ontario (AGO), located in Toronto, Canada, has created a new augmented reality experience for visitors to some of the classic exhibits there. The goal of the AR technology is to bring a new layer of excitement into the artwork in the exhibit. The augmented reality experience is called ReBlink. The AR artwork app creator’s goal was to provide mobile device users with a new perspective when it comes to classic artwork. According…

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IKEA augmented reality strategy is designed to make home décor a snap

Jesse Collins
ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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Augmented reality car design techniques among Ford’s latest strategies

Stephanie Beck
microsoft hololens augmented reality car

The automaker is using Microsoft’s HoloLens as a part of its process for creating future models. Ford has joined a growing number of companies using Microsoft’s HoloLens, in this case as an augmented reality car designing tool. The AR headset has been taking gradual steps into the commercial market in 2017. Ford is joined by NASA, Lowe’s, Volkswagen, Volvo and Audi among others testing the HoloLens. In actuality, Ford has been using the Microsoft HoloLens headset for a while now. It recently completed an initial pilot testing phase. Now, it…

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