Augmented reality glasses adds Baidu to the competition

augmented reality

The search engine giant from China has revealed that it is looking to try to rival Google. The largest search engine service in China has revealed that it is currently testing “Baidu Eye”, its own version of augmented reality glasses, with which it is hoping to compete with Google, one of the current leaders in the industry. Though the tests are currently being performed, it’s not yet known when this could be commercially available. The Baidu Eye augmented reality glasses are undergoing tests, but the company hasn’t revealed when, or…

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GSMA Group teams with SITEC to promote augmented reality and Mobile Asia Expo

mobile payments partnership deal

Organizations to work together for the benefit of mobile technology The GSMA Group, a conglomerate of mobile network operators that work to establish and maintain standards, has announced that it will partner with the Shanghai International Technology Exchange Center (SITEC) for this year’s Mobile Asia Expo. The event brings together leaders in the mobile technology industry and encourages collaboration and networking while exhibiting some of the latest trends to emerge into the industry. Together, GSMA and SITEC will work to make this year’s event one to remember. During the event,…

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PNC Financial Services adopts augmented reality

Augmented reality location app

Banks begin to take a serious look at augmented reality Augmented reality technology continues to cause a stir in the banking industry as more financial organizations begin to make use of it for various reasons. While the industry is predominantly occupied with NFC technology and its uses for mobile commerce, many banks are beginning to see how augmented reality can be used to provide more robust and engaging experiences to consumers. PNC Financial Services, a leading financial organization based in the U.S., has recently taken up augmented reality for this…

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Penguin Books and Zappar bring augmented reality to print

Augmented Reality Books - A page from the classic Moby Dick

Print industry attempts to compete with technology with the help of technology Since the advent of technology, the print industry has labored to compete for the affection of consumers. With each new generation, consumers became more enamored with technology, especially that of the mobile variety. Smart phones and other handheld devices have succeeded in peeling consumers away from traditional print media. Print has managed to survive the relentless onslaught of technological gadgets being developed for consumers, but the industry has made note of its own steady decline. In an effort…

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Mobile technology making waves in the world of politics

Augmented Reality Voting Campaign

Augmented reality gains spotlight after Austin Mayor wins re-election QR codes have been grabbing attention in the world of politics lately. In the U.S., politicians have been bombarding the nation with election campaigns. Some have chosen QR codes as a way to reach out to the public, but this practice has been met with varying degrees of success. Augmented reality is causing a stir in the political world, with hype being generated over the past weekend after the technology helped Lee Leffingwell, Mayor of Austin, Texas, to win re-election. VoterView…

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