QR Code Press

String Labs launches new AR platform, hopes to take AR to the next level

06/19/2011 Sam Lambert

String Labs, a promising technology startup specializing in augmented reality, has launched their flagship AR product dubbed String. The company claims that it is the most powerful and efficient AR product available for the iOS platform. Perhaps one of the most promising aspects of the projects is its capability to interface with the Microsoft Kinect. The Kinect has been a subject of interest for developers of AR technology for its sophisticated motion capture abilities. The company is also releasing an SDK for any developer willing to expand and tweak the…

A virtual fitting room…Genius!

06/07/201106/07/2011 Jorge Gonzalez

The Microsoft Kinect, a camera peripheral for the Xbox 360 console that allows people to play games without a controller, has been put to work in Russia by clothing retailer Topshop. The Kinect has garnered acclaim since its release in November of last year for its affinity for augmented reality. Topshop is taking advantage of the platforms capabilities by using it as an AR fitting room, allowing customers to try clothes on without trying them on. The Kinect is part of a virtual system in the retailer’s most popular store…

New Blackberry comes with AR apps

05/15/2011 John Montgallo

More Smartphone’s are including augmented reality (AR) apps that are preinstalled on their devices. Because Smart phone technology is becoming more advanced; AR applications are widely evolving. Consumers loyal to RIM should be happy to know their next BlackBerry device could feature an AR browser. RIM announced the new BlackBerry Bold (touch and type) device would come preinstalled with Wikitude Augmented Reality browser. This AR browser will be able to Geo-reference information about stores, buildings and other objects in your physical surroundings. The new Smartphone’s have RIM’s latest Operating System…

Augmented Reality Marketing: What, Why and Where!

05/09/2011 Jennifer Goula

Augmented Reality (AR) is starting to become quite popular. As the technology in our mobile devices evolves, so does the technology of AR. It is starting to be developed out more for things we use in our everyday lives and as a teaching aid. Although the games and social applications are pretty cool also. AR has been around for some time now. Anyone who has watched a football game has seen it used; the famous “first down” line you see on television is a form of AR. Augmented reality…

Fast cars and fast print ads

04/19/2011 John Montgallo

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often…