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Tim Hortons augmented reality game released

09/26/201609/24/2016 Jennifer Goula

The new mobile app is available for players using both Android and iOS based devices. Tim Hortons, the coffee chain out of Canada, has now released a new augmented reality game experience. This mobile app was launched in conjunction with its branded NHL trading card promotion. This brings two beloved Canadian brands into a single AR experience. This is the second time Tim Hortons has released the NHL trading cards, but the first with AR. This year, the company has released the Tim Hortons Augmented Reality Hockey Cards app. The…

Augmented reality “RoomAlive” from Microsoft is a game change

10/09/201410/07/2014 Julie Campbell

This experience turns a player’s living room into the environment of the game, itself. The research division from Microsoft has stepped up its efforts from last year’s “Illumiroom”, which it demoed at CES, having come back with “RoomAlive”, which converts a living room into an augmented reality space with a highly interactive experience. The concept of Illumiroom was impressive, but in essence, it was strictly an extension of the game field of view. The rest of the game was projected onto the floor and the surrounding walls for Illumiroom. RoomAlive,…

Augmented reality mobile app from Google boosts user capabilities

10/02/201409/29/2014 Jennifer Goula

The Ingress game is now giving its players the opportunity to create custom missions. The Google augmented reality game app called Ingress, that has achieved considerable attention in certain specific geographical areas is now expanding its possibilities and is enhancing its experience for users through the addition of more features. The Ingress game causes its players to have to choose from between two factions and capture portals. The augmented reality component of the game places these virtual portals in actual places in real life in many different cities. The two…

Augmented reality game from Google launched for iOS

07/16/201407/14/2014 Jesse Collins

The popular Ingress game for Android devices has now quietly been released for Apple smartphones and tablets. Google has now quietly released that its augmented reality game called Ingress will now finally be available to owners of iPhones and iPads, as it has now been launched in an iOS compatible game app. The Android version of the mobile game has been openly available since December. Though that release of the augmented reality game had come with an official announcement and quite a bit of excitement – after its invitation only…

Augmented reality Halloween masks could change dress-up forever

10/31/201310/29/2013 Julie Campbell

A team from the Artist and Polytechnic Institute of New York University has created 3D digital masks. Although Halloween costumes are already quite fun and creative, a team from New York University’s Artist and Polytechnic Institute (NYU-Poly) made up of grad students under augmented reality researcher Mark Skwarek has come together to create three dimensional digital masks this year. The virtual masks are a part of an AR tech based game that turns the world into a futuristic reality experience. The NYU-Poly instructor of integrated digital media, Skwarek, and a…