Tag: AR experience

Augmented reality allows a dead pianist to give a final performance

Julie Campbell
Augmented reality - Piano concert

The experience was meant to be an immersive way for Ryuichi Sakamoto to play for an audience again. Ryuichi Sakamoto, a Japanese composer, died in March at 71 years old but was still able to give a final concert recently through the use of augmented reality technology. This tech made it possible for the composer’s digital avatar to perform a piano concert for 50 minutes. The audience was able to experience the concert in augmented reality using the Magic Leap 2 AR headset. Interestingly, Sakamoto isn’t the only artist to…

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Childish Gambino and Google team up for AR experience

Sam Lambert
PHAROS AR - AR expeirience - Google & Childish Gambino

Childish Gambino has released a new single that is available only through a new augmented reality app. The AR experience from Google and Childish Gambino is called PHAROS AR. The augmented reality (AR) app was released for Android mobile phones on Wednesday and gives users the chance to explore a virtual interactive space where they can hear the musician’s new song “Algorythm.” Fans of Childish Gambino can journey through his universe while listening to his latest music. The PHAROS AR app can be downloaded from the Google Play Store for…

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Augmented reality showroom dazzles at SEAT

Julie Campbell
augmented reality SEAT Leon

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

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Major marketing collaboration in the UK looks to promote augmented reality technology

Stephen Vagus
Augmented Reality Marketing

For artists and designers, augmented reality is becoming a very powerful tool. In the UK, several musicians, and advertising firm and a mobile app developer have teamed to participate in the latest campaign from energy drink company Lucozade Energy. The company has a keen interest in augmented reality, believing that the technology will help them reach consumers in a more dynamic way. The campaign seeks to combine artistic expression with interactivity, using augmented reality to make everything engaging. Billington Cartmell, the advertising firm in charge of the campaign, is building…

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