Wikitude Drive, setting the bar high for augmented reality browsers

Wikitude Drive Video

Augmented reality browsers are becoming a popular way for companies to show off their programming aptitude. With smart phones and mobile devices becoming capable of more advanced application, augmented reality technology has been pegged as the most promising advancement to come to the realm of mobile technology. AR may not be anything new, but the technology has garnered little attention in the past due to its complex nature and the overall lack of hardware able to support it. Now, however, AR is taking up most of the limelight when it…

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Nokia announced new augmented reality browser

Nokia Main Headquarters

As augmented reality technology becomes more popular, more tech companies are investing into AR browsers – programs akin to web browsers but used for the real world. Nokia has unveiled plans for their rendition of this technology, called Nokia Live View. The browser is being developed by Nokia Beta Labs and will be available for Symbian^5 mobile devices. It will be an add-on to Nokia’s popular Ovi Maps application, which is very similar to Google Maps. The browser integrates with the Ovi Maps platform, allowing users to navigate their environment…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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The latest in mobile travel apps loaded with AR browser options

Hong Kong Travel AR App

More cities are making use of Smartphone’s and augmented reality (AR) apps to capitalize on tourism and assisting visitors in finding restaurants, shopping and places to visit. One of those places is Hong Kong. The Hong Kong Tourism Board (HKTB) teamed with Cathay Pacific Airways to introduce mobile apps for tourists. The Hong Kong Tourism Board and Cathay Pacific Airways introduced a combined effort project; one of the first Smartphone travel application series in the world to incorporate augmented reality. Their “Discover Hong Kong” mobile app series was introduced May…

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What part of the puzzle does AR fit in?

Mobile Loyalty Program Marketing

  The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…

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