Augmented reality development tools released by ARlab

Company releases new augmented reality development tools to assist the adoption of interactive technology ARlab, a developer of augmented reality software and tools, is looking to make it easier for software developers to incorporate augmented reality into their applications. The company has released new developer tools that are designed to remove the complexity from augmented reality, allowing developers to focus more on the concept of their applications rather than its structure. The new developer tools, called AR Browser and Image Matching, are designed to be used with Android and iOS…

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Saga Travel affixed 2012 brochures with augmented reality experiences

Travel Apps

Early last year, QR codes were a growing trend in the travel and tourism industries. The codes allowed travel agencies to quickly distribute information concerning popular locations around the world. Some states in the U.S. used the codes to promote tourism and local businesses with varying degrees of success. While QR codes have proven their value to these industries, augmented reality may soon become the tool of choice for travel agencies. Such is the case with Saga Travel, a travel agency based in the UK. The agency has embedded an…

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AR browser Junaio receives update enabling it to scan QR codes

Junaio App

As augmented reality continues to grow more advanced, real life may be becoming more like the Internet. Metaio, an augmented reality developing firm based in Germany, aims to make this a reality with their AR browser Junaio. The application allows users to see a world integrated with virtual reality, enabling them to interact with the digital aspects as they would while browsing the Internet. Despite the appeal of augmented reality, a mobile app does not seem complete if it cannot scan barcodes. So, Metaio has updated their platform so that…

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Augmented reality shows promising signs of practical use in the near future

Augmented-Reality-Marketing

Though augmented reality was still only in its experimental stages two years ago, it is showing signs of truly coming into its own through the latest commonly used and readily available technologies. Augmented reality is a cutting edge electronics industry innovation which superimposes audio, graphics, and other sensory enhancements from the screen onto an environment in real time. Though images on television and other standard graphics technologies don’t change with the perspective of the viewer, augmented reality systems let the viewer change what is seen through movements of the eyes…

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Autonomy, makers of the popular Aurasma AR platform, report growth since the applications launch

Aurasma AR App

Augmented reality is gaining traction all over the world. AR has captured the interest of businesses looking to embolden their presence in a world that is growing more integrated with technology. Autonomy, a technology company known for its innovative products, has been something of a pioneer in this field with their new AR platform Aurasma. Since its release back in May of this year, Aurasma has drawn the attention of several big-name companies, including Nokia. Aurasma has garnered acclaim for its advanced use of augmented reality. In using the platform,…

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Wikitude Drive, setting the bar high for augmented reality browsers

Wikitude Drive Video

Augmented reality browsers are becoming a popular way for companies to show off their programming aptitude. With smart phones and mobile devices becoming capable of more advanced application, augmented reality technology has been pegged as the most promising advancement to come to the realm of mobile technology. AR may not be anything new, but the technology has garnered little attention in the past due to its complex nature and the overall lack of hardware able to support it. Now, however, AR is taking up most of the limelight when it…

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Nokia announced new augmented reality browser

Nokia Main Headquarters

As augmented reality technology becomes more popular, more tech companies are investing into AR browsers – programs akin to web browsers but used for the real world. Nokia has unveiled plans for their rendition of this technology, called Nokia Live View. The browser is being developed by Nokia Beta Labs and will be available for Symbian^5 mobile devices. It will be an add-on to Nokia’s popular Ovi Maps application, which is very similar to Google Maps. The browser integrates with the Ovi Maps platform, allowing users to navigate their environment…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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The latest in mobile travel apps loaded with AR browser options

Hong Kong Travel AR App

More cities are making use of Smartphone’s and augmented reality (AR) apps to capitalize on tourism and assisting visitors in finding restaurants, shopping and places to visit. One of those places is Hong Kong. The Hong Kong Tourism Board (HKTB) teamed with Cathay Pacific Airways to introduce mobile apps for tourists. The Hong Kong Tourism Board and Cathay Pacific Airways introduced a combined effort project; one of the first Smartphone travel application series in the world to incorporate augmented reality. Their “Discover Hong Kong” mobile app series was introduced May…

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What part of the puzzle does AR fit in?

Mobile Loyalty Program Marketing

  The rate at which mobile device popularity grew was beyond what most had predicted or expected. The growth and use exploded, and since then developers have been on overtime, trying to keep pace with our demands for more. One product that is finally gaining some traction is augmented reality (AR) applications. Augmented reality (AR) has been around for quite some time, but applications and programs just recently began to get attention. AR is a live direct or indirect view of the physical, real world environment, with computer graphics (or…

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