Augmented reality campaign from DKNY brings art and tech together

DKNY Augmented reality

The technology has been added to a massive New York City billboard at Houston and Broadway. DKNY had held the massively coveted billboard location in New York City at Houston Street and Broadway for 16 years until it was taken over by Abercrombie & Fitch in 2008, but now it is back with a vengeance and with augmented reality, to boot. The DKNY billboard had previously been a black and white bold statement on the southern Manhattan side. The building that supported the billboard was purchased by Abercrombie & Fitch…

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Augmented reality is taking the world of art by storm

Augmented reality is fast becoming a well used tool in the world of art. Artists from all over the world have found a use for the technology and have taken to constructing virtual art exhibits in the hearts of several major cities. Augmented reality is most often considered a tool for the marketing and entertainment industries, but as more artists find creative uses for the technology, it is becoming a powerful art medium. This trend is likely to continue as more people gain access to smart phones and other mobile…

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Augmented reality is saturating the world of art with new initiative from Yiying Lu

Yiying Lu

Yiying Lu, an acclaimed digital artist based in Sydney, Australia, has unveiled her latest foray into the world of tech-powered art. Lu’s latest project seeks to spread the prevalence of interactive art. She believes that interactivity is the future of all artistic endeavors and will allow people to experience incredible masterpieces in a new way. Lu has worked with QR codes in the past, designing a number of fashion-related sketches that have been used in magazines. The project will be part of Lu’e Walls 360 company, which specializes in custom…

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Science-fiction writer develops augmented reality app to send users on a virtual treasure hunt

Bruce Sterling

Once upon a time, augmented reality was considered nothing more than a fantasy. For years, those wishing to experience augmented reality escaped into vast, futuristic worlds portrayed in science-fiction. Author Bruce Sterling is all too familiar with this phenomenon, as we wrote some of the first books to feature AR technology. Sterling is renowned for crafting high technology from his imagination, but now he is bringing his ideas into reality. This time, however, he is not writing them down in a book. At the Art Center College of Design in…

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World’s first globally networked augmented reality art gallery unveils a masterpiece in New York City

Augmented Reality Art

As technology becomes more advanced, it is becoming more integrated into the world of art. Artists have always been eager to adopt cutting edge tools and technologies to express their talent in a new way. Augmented reality is now becoming a popular medium through which art can be made and is becoming popular for its capacity to share digital works to a broad audience. The adoption of AR technology has spread like wildfire in the artistic community. So much so that recently the world’s first globally networked art gallery comprised…

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