Google augmented reality goal is “100 million” devices before next spring

smartphone Google augmented reality

The search engine giant is geared up to bring an AR technology to millions of devices throughout the winter. A recent Google augmented reality announcement revealed the search engine giant has plans to rival Apple in the AR technology sphere. The reason is that its future upcoming platform that will make it possible for Android phone users to use AR apps without hardware changes. Apple has been working on its own iOS update which will include a push toward augmented reality use. At the same time, a Google augmented reality…

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Augmented reality apps get a shot in the arm from wearables

augmented reality technology Mobile commerce

According to findings from Juniper Research, AR applications will gain from enterprise head-mounted devices. Juniper Research has now released some of its newest findings, which have revealed that augmented reality apps stand to experience a significant boost once enterprise head-mounted devices begin to truly take off. The findings predicted that by 2019, these AR applications will have generated $2.4 billion in annual revenues. That type of income for augmented reality apps represents a considerable growth from the current trends. Last year, the earnings for those applications were estimated to have…

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Westpac to launch new mobile commerce app using augmented reality

augmented reality technology Mobile commerce

New app will leverage AR technology to engage mobile consumers Westpac New Zealand is beginning to see the need to engage mobile consumers more effectively. As such, the bank has developed a new mobile application that leverages augmented reality. The use of this technology could put a new twist on mobile commerce, allowing people to view their bank information in a more dynamic and intuitive way. The application is currently slated for launch on the iOS platform in September of this year. AR technology is breaking out of the entertainment…

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Augmented reality may be 30 percent bigger every year

online augmented reality

Research is showing that the AR technology market is experiencing a steady rapid growth. According to a recent study by TechSci Research, the augmented reality market in the United States is expected to grow by 30 percent every year from now until the close of 2018. This trend is the result of the growing familiarity among consumers with AR technology. The TechSci Research results also indicated that as time progresses, there will be a much greater push in augmented reality, which will drive the technology forward and will bring about…

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Augmented reality study predicts billions of app downloads by 2017

Mobile Commerce sales

In 2013 alone, the study forecasts mcommerce revenue of $300 million from AR. A new report has been released to reveal the findings of a study about the use of augmented reality from now through 2017. What it revealed was that the technology is rapidly on the rise and that it has a great deal of potential. It predicted that by the year 2017, there will have been around 2.5 billion annual downloads of augmented reality applications on smartphones and tablets. Moreover, it also forecasted that it will generate revenue…

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Virgin Media announces new augmented reality applications

Virgin Media

Virgin Media introduced Unmissable App Acclaimed telecommunications and media company Virgin Media has set its sights on augmented reality. The company has long had its hands in various types of technology and has taken a keen interest in the interactive nature of augmented reality. As such, Virgin Media has announced that it will be released a new mobile augmented reality application next month. The Unmissable App, as it is being called, is meant to promote further engagement with the brand and highlight the growing importance of AR content. Company looks…

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U.S. Bank develops augmented reality mobile application to help customers find branch locations


How businesses are starting to incorporate augmented reality U.S. Bank, a premiere online financial organization, has developed a new application for the iOS platform that makes use of augmented reality technology. The technology is becoming more popular in the banking industry because of its potential to make online financial management more intuitive. Augmented reality has been seeing a great deal of use in the entertainment industry and is often praised for its uses in navigation systems. U.S. Bank has taken a keen interest in the navigation aspects of the technology…

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Verizon Wireless opens a center dedicated to the progress of augmented reality

Mobile App Builder

Augmented reality is beginning to make waves in the mobile industry. The technology has been around for a number of decades now, but it has only been recently that it has garnered any sort of acclaim. Initially, AR surfed on the heels of 3D technology, which drew in its own share of enthusiasm from both consumers and businesses. As the interest surrounding 3D wanes, however, AR has steamed ahead, and now more technology and telecommunications companies are taking notice. Verizon Wireless has been investing in AR technology for some time…

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Londinium: Bringing Roman London to life through the use of augmented reality

London Museum

Two millennia have passed since the glory days of the expansive Roman Empire, yet the civilization has lost none of its intrigue. For centuries, archeologists have been discovering ancient artifacts from the height of the Empire in places that were least expected. In recent years, the discovery that the Romans has spread as far as Britain shook previous theories about the reach of the Empire to their core. Indeed, London was once a territory of the Empire, and now the Museum of London is looking to breathe new life into…

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New weather simulator lets people experience rain or snow wherever they are

HMD - Head Mounted Display

With the recent string of natural disasters, more people are on edge when it comes to the weather. Mobile apps that track the weather have always been popular, but such apps can only go so far. Magic Vision Labs, a company whose goal it is to enhance humanity’s perception of the world through augmented reality. The company has developed an augmented reality weather simulator. The program developed by Magic Vision is able to superimpose a variety of weather events on to any environment. In its current incarnation, the weather simulator…

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Huge potential for the little guy with augmented reality marketing

An Example of Augmented Reality Capabilities with a Wikitude App

  Small businesses could get a boost up from new mobile app. Technology is bringing out more and more applications that aren’t just for fun; several of the new apps can be useful to small business owners. One of those useful apps is augmented reality (AR). It’s not as scary as it sounds. It simply means an enhancement to the real world. It uses real looking images or videos layered on top of real world objects. If a person has a Smartphone with an AR application, they could hold up…

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