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Denver Broncos augmented reality engages fans

12/01/201611/30/2016 Julie Campbell

This experience is offered to fans by way of the team’s “Come to Life” campaign. A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship with leading brands such as Coca-Cola, Bud Light and Conoco. Fans can participate using the Denver Bronco’s Orange Herd app at Sports Authority Field at Mile High. To use the Denver Broncos augmented reality experience, fans use the app to scan one of the six different…

The Pokémon Go app is losing its appeal

09/05/201609/02/2016 Julie Campbell

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go app has been experiencing a freefall. A report from Ars Technica has…

L’Oreal Paris to develop an augmented reality beauty application

03/16/201603/15/2016 L. Green

augmented reality mirror makeup cosmetics lipstick mobile payments

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by Image Metrics in order to allow people to apply virtual makeup and…

iPhone 6S bug in iOS 9 throws off augmented reality performance

10/02/201509/30/2015 Julie Campbell

A reported glitch in the operating system’s compass/gyroscope is impacting AR apps. A potential bug has been discovered in the most recent release of the Apple operating system, iOS 9, which seems to be affecting certain mobile apps that run on the brand new iPhone 6S, such as those that are based on augmented reality, as well as others that use compass and gyroscope data. This has had an impact on some of the central elements of these mobile apps and has made several features unusable. A number of different…

Augmented reality pilot to boost Walgreens customer loyalty

07/08/201407/05/2014 Stephanie Beck

mobile commerce mhealth augmented reality app walgreens

The company is working AR technology into its current app for a unique new consumer experience. Walgreens has now announced that it will be using augmented reality to help customers to be able to better navigate their store shelves in order to be able to more easily find everything that they have on their shopping lists. The feature is being piloted as a potential addition to its mobile app to allow smartphones to guide customers in-store. In order to use the augmented reality, the Walgreens loyalty app partner, Aisle411, is…