New AR social app to revolutionize photo sharing among friends

AR socila app - person taking picture with smartphone

Winsche Studios has announced the upcoming launch of its doRRtal app. The augmented reality (AR) developer will be launching an AR social app called doRRtal. The new social media app will be equipped with the ability to enable smartphone users to take 360 degree photos and share these with their friends. The AR social media app will allows users to use their phone as a “door” they can walk through. The unique augmented reality approach lets users create, share and view fully immersive 360 degree photos on their smartphones and…

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New Target augmented reality tech helps make holiday home decorating easier

Target augmeted reality app feature - Christmas Tree

American retail giant rolls out new augmented reality (AR) feature for its app. If you still need to put up a Christmas tree or you have some last minute holiday decorating to do, the new Target augmented reality feature introduced in its app earlier this month, could be a big help. The “See It in Your Space” tree feature helps you find the perfect artificial tree for your space. All homes are not created equal. Rooms come in all shapes, sizes and angles, which can make finding the right sized…

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See Johannes Vermeer’s paintings with new Vermeer augmented reality app

Vermeer augmented reality app - Vermeeer Painting - The Milkmaid

Those who want to see Vermeer’s famous paintings don’t have to travel the world to do it. The Mauritshuis museum has teamed up with Google Arts & Culture in Paris to develop a Vermeer augmented reality app. The AR app creates a virtual museum that features all the artists’ works, including what is arguably his best (and most well-known masterpiece), “Girl With a Pearl Earring,” which is on display at the Maurithuis. Museums from around the world have contributed images of the Dutch artist’s famed work. Only 36 paintings are…

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New augmented reality app to provide ‘David Bowie Is’ exhibition experience

Augmented Reality App Experience - David Bowie

The application will become available to both Android and iOS device users in January 2019. The “David Bowie Is” exhibition from the David Bowie museum is coming soon to an augmented reality app. It is slated to be launched on January 8, 2019 for both Android device users and those using Apple products. The launch date is significant as it would have been the musician and performer’s 72nd birthday. The new augmented reality app will make it possible for Bowie fans to explore the hundreds of different videos, costumes, original…

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Augmented reality royal wedding features add fun to ABC News report

Augmented Reality Royal Wedding - British Flag - Crown - rings

At the same time that the AR function was amusing, it didn’t offer users any new images. ABC News did its best to draw as many viewers as possible this weekend, including using augmented reality royal wedding features. The news outlet was said to have invested heavily in search engine advertising and other ways to appeal to viewers. The AR features allowed iPhone and iPad users to view 3D models of certain royal wedding components. The details weren’t new or live. Instead, the augmented reality royal wedding images were 3D…

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IKEA Place app bring augmented reality experience to Android users

IKEA Place App - IKEA Store

The augmented reality mobile commerce and home décor application is no longer limited to iOS. The IKEA Place app has now been updated to make it possible for Android users to experience its augmented reality features. These have already been available to iPhone users but are now expanded to Android users. The augmented reality feature lets shoppers preview the way an object would look in their home. Therefore, users of the IKEA Place app could use augmented reality technology to better inform themselves. They could look through their mobile device…

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IKEA augmented reality strategy is designed to make home décor a snap

ikea augmented reality m-commerce app

Now, shoppers can see how a piece will look in their home without ever needed an Allen key. A new IKEA augmented reality component has been added to the overall mobile commerce experience offered by the furniture retailer. The forward-thinking business has always carved its own unique path through the shopping experience. Still, this represents a shift for IKEA, which is mainly focused on the shopper’s in-store experience. Now, the IKEA augmented reality experience is letting consumers turn to their smartphones to make their purchasing decisions, too. It’s clear the…

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Star Wars augmented reality app gave fans interactive long weekend

Megan Wynters & Irys Godeleva Cosplay - Star Wars augmented reality - Toronto Fan Expo Canada 2017

Fans who wanted to celebrate Force Friday had a fun AR game to do it with as Labor Day weekend launched. Disney and Lucasfilm came together for the second Force Friday to offer fans a Star Wars augmented reality game app called “Find the Force.” The free game was available from Force Friday through to Sunday on Labor Day Weekend. It was a free and interactive opportunity that went alongside the sale of a huge amount of Star Wars Merchandise. The global Force Friday event is in celebration of the…

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Denver Broncos augmented reality engages fans

Denver Broncos augmented reality

This experience is offered to fans by way of the team’s “Come to Life” campaign. A new Denver Broncos augmented reality experience is now engaging fans taking part in the “Come to Life” campaign. This AR experience is a component of the team’s relationship with leading brands such as Coca-Cola, Bud Light and Conoco. Fans can participate using the Denver Bronco’s Orange Herd app at Sports Authority Field at Mile High. To use the Denver Broncos augmented reality experience, fans use the app to scan one of the six different…

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The Pokémon Go app is losing its appeal

pokémon go app

More than 12 million daily players have already given up on the augmented reality game. Approximately fifty days have passed since the Pokémon Go app took the world by storm. The need to “catch ‘em all” carried many children through their summer school breaks in several countries. People are beginning to tire of the augmented reality game app and have started abandoning it. According to reports from Bloomberg, The number of daily active users of the Pokémon Go app has been experiencing a freefall. A report from Ars Technica has…

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L’Oreal Paris to develop an augmented reality beauty application

augmented reality mirror makeup cosmetics lipstick mobile payments

The cosmetics brand has entered into a new deal with Image Metrics in order to make this happen. L’Oreal Paris is currently looking into a new way to develop its augmented reality beauty app called Makeup Genius, through the creation of a new exclusive partnership with the AR tech company called Image Metrics. The Makeup Genius mobile app was first launched back in 2014 in the form of a real-time AR mirror. That experience was also created by Image Metrics in order to allow people to apply virtual makeup and…

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