Zmags, a rich media company, has released the results of its recent survey which has shown that while most users of tablet computers had made purchases through those mobile devices over the holiday shopping season, most of them preferred to do so over their browsers as opposed to using branded apps. Among tablet owners, 87 percent had used their device to make at least one purchase during the holiday shopping period in 2011. The average amount that was spent by tablet users during this time was $325. Moreover, over half…
Read MoreConsumers prefer mobile-commerce over their browsers instead of apps
