Harper Collins launches augmented reality campaign to promote latest publication

Augmented Reality Marketing

Augmented reality may help bring some new life to the print industry. Harper Collins Canada, a branch of the multinational Harper Collins publishing house, will be using the technology to promote novelist Kenneth Oppels new work – This Dark Endeavor: The Apprenticeship of Victor Frankenstein. Augmented reality has been used in the print industry in the past with some success and the publisher hopes to engage tech-savvy consumers with their use of the technology. Harper Collins Canada has partnered with Dentsu, an advertising firm based in Toronto, to bring the…

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