apple watch launch Archives

Only one in five American Apple Watch purchases shipped in first weekend

04/29/201504/27/2015 L. Green

Despite the fact that there were many smartwatches that were pre-ordered only 22 percent of buyers received them. The Apple Watch may have started shipping on Friday, but despite the fact that there were many buyers who had preordered their devices – and that the only way to actually purchase this smartwatch is by ordering it online as opposed to buying it directly in-store – the majority of customers were still left waiting to receive their wearable technology. Data released from Slice Intelligence, estimated that only about one in five…

Apple Watch selling strategy may have held back potential

04/27/201504/25/2015 Jesse Collins

The small number of stores that offer the device all but killed the typical frenzy associated with a launch day. While the Apple Stores did see a trickle of tech fanatics turning up for the initial launch of the Apple Watch, the launch of the company’s first smartwatch didn’t come close to the hype and frenzy that has been associated with virtually every other product it has issued since the original iPhone. The reason is that the company developed a new type of selling strategy for its smartwatch. Buyers have…