Will QR code reading save Apple sales in China?

iOS 11.3 iphone apple

The iPhone maker is finally working its way into the barcode scanning culture to appeal to Chinese shoppers. QR code reading is a regular part of daily life in mainland China, but Apple hasn’t taken part in this trend. Now, the company has become one of the last to look to quick response codes to try to appeal to the over 700 million mobile device users in the country. The barcodes haven’t seen nearly as much use in the western world as they have in China, where they are regularly…

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QR codes are scanned most by Apple mobile devices

QR Codes trends statistics

That said, Android based smartphones and tablets aren’t too far behind, says ScanLife. There have been a lot of conflicting headlines over the last while as to whether or not the time of QR codes has passed and if there is any chance that these 2D barcodes could bring themselves to a place of relevance in the future. Current statistics and trends are showing that quick response codes are hanging in there. At the same time that big names such as Alibaba, Snapchat, and Shazam are introducing QR codes to…

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Apple embraces QR codes over NFC

Smartphone scanning QR codes

QR codes win the favor of Apple While QR codes may be popular in marketing, they are often considered to be the black sheep of the technology industry. Today’s technology field is very similar to the fashion industry, where form is as important as function. Technology developers are keen to create products that are visually appealing and QR codes do not typically fit in with their aesthetic interests. Apple, however, has been showing signs that it has no ill will when it comes to the matter of QR codes, especially…

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