Apple Pay swipes Starbucks’ long-held mobile payments crown

Apple Pay - Woman holding mobile phone with Starbucks case

The coffee chain has been the benchmark for m-payments success but no longer has the most users. For the first time, a general purpose mobile payments app has become more popular than Starbucks’ own as Apple Pay climbs to the top spot. The Seattle-based coffee company has been the gold standard for mobile payments success. New eMarketer Inc. data showed that Apple Pay now has more users than the Starbucks mobile payments service. Never before has a general purpose payment app been more popular than that of the coffee retailer.…

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