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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

07/20/201304/13/2014 Guest Post

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

Mobile Commerce News – This Week’s Round Up!

04/11/2013 Andrew Hobbs

This Week in Mobile Commerce News Headlines… Article’s we covered with highlights for you to review! Mobile commerce gap between iOS and Android is growing In the race to dominate U.S. mobile web traffic the latest report released by Piper Jaffray is showing Apple’s iOS platform is still the popular pick over Google’s Android based devices as the gap between the two widens. Gene Munster, an analyst at Piper Jaffray, monitored several of the most popular article and social sites in order to collect the data, coming…

Technology news rumors suggest iPhone 5S could start shipping by August

03/05/201303/04/2013 Jorge Gonzalez

The predictions about the next Apple smartphone release are already circulating heavily. The rumor mill is spinning yet again about the latest developments by Apple, and the technology news predictions that are being made about a potential release of the iPhone 5S, which is forecasted to be in August 2013. Naturally, nothing official has been announced from the company, but many sources are adding bits to the assembled knowledge. It is now being suggested from technology news reports in China, that the next iPhone will be called the 5S and…

New iPhone for lower-end market

01/10/201304/13/2014 Stephanie Beck

2013 could see the debut of a smaller and less expensive new iPhone model Many stating its currently being developed in part as a push for smartphone sales in lesser developed countries grows. China is said to be just one of the target markets for the new device. New iPhone at a new price range An unnamed source has divulged that Apple, Inc. has been developing a new iPhone model since February of 2011 with hopes of releasing it by the end of 2013. The price of the current iPhone is…

Absentee NFC in iPhone 5 may hurt banks more than Apple

09/27/201209/27/2012 Stephen Vagus

iPhone 5 may be missed opportunity for banks looking to promote mobile commerce Earlier this month, Apple officially unveiled the highly anticipated iPhone 5. Among the numerous features included in the company’s latest iteration of its popular smart phone, the absence of NFC technology received a great deal of attention. Apple has chosen not to include NFC technology in the new iPhone 5 because of reasons concerning security and the concept that the technology does not solve any problems consumers are facing today. Apple has been criticized for its snub…