New Apple Health Records API open to app developers

Apple Health Records - Apple - Health

Apple’s upcoming software update will have a new mHealth feature. Apple CEO Tim Cook introduced iOS 12 at the start of WWDC 2018 and revealed the new features of the upcoming software update, among which include an Apple Health Records service update. The mHealth feature, which is designed to help monitor and improve a user’s health and wellbeing, will give users the option to share their medical data with third-party apps. Apple users will not only be able to access their medical records but share this information with their favorite,…

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Apple event announced for March 21 and invitations are out

apple event mobile iPhones

The iPhone and iPad date has now been set with invites telling people to “Let us loop you in.” The tech giant behind the iPhone has now sent out its invitations for the next Apple event, which will occur on March 21 at the company’s campus, featuring a tagline that says “Let us loop you in.” The belief is that the company will be unveiling a brand new smartphone that will be known as the iPhone SE. If rumors about the Apple event are correct, it will mean that the…

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Technology news explodes with 9 million iPhone sales

Apple Music app

The tech world looks back over the launch weekend of the two latest Apple gadgets. Apple has now released its technology news data regarding the launch of its iPhone 5C and iPhone 5S and the sales that they were achieved over their opening weekend, which did manage to break records. The manufacturer did not release any of the pre-sale data which left analysts scrambling to make predictions. The technology news from the first weekend that the iPhones were for sale – which included all three of the initial days that…

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Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

Mobile Marketing cost

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

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Mobile Commerce News – This Week’s Round Up!

This Week in Mobile Commerce News Headlines…     Article’s we covered with highlights for you to review!   Mobile commerce gap between iOS and Android is growing In the race to dominate U.S.  mobile web traffic the latest report released by Piper Jaffray is showing Apple’s iOS platform is still the popular pick over Google’s Android based devices as the gap  between the two widens.  Gene Munster, an analyst at Piper Jaffray, monitored several of the most popular article and social sites in order to collect the data, coming…

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