Here’s why you want a mixed reality headset, says Apple CEO

Mixed reality headset - Welcome to Mixed Reality

According to Tim Cook, there will be advantages to creativity, business, and communications. Tim Cook, CEO of Apple, recently took the opportunity to use a media interview to describe why he believed a mixed reality headset produced by his company is something consumers will want to have when one launches in coming months. The company is traditionally quite closed lipped about the projects it has underway. While Tim Cook didn’t officially confirm that Apple would be launching a mixed reality headset in the interview with GQ, he did spend some…

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The metaverse won’t be the technology of tomorrow, predicts Apple CEO

Metaverse - Not Tomorrow

Tim Cook is unenthusiastic about the VR environment and says a different tech will define the future. Tim Cook has added his name to a growing list of tech leaders to express an expectation that the metaverse won’t be the trend that will define the future. The Apple CEO recently said that the virtual reality experience is poorly defined for the average person. “I always think it’s important that people understand what something is,” said Cook in a recent media interview. “And I’m really not sure the average person can…

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A tech empire mourns the passing of its founder

Steve Jobs and Bill Gates 2007

The technology community mourned today the passing of Apple co-founder and former CEO of Apple Inc. Jobs helped form Apple’s tech empire by driving innovation and promoting high quality technology. With his help, Apple produced the world’s first commercially successful personal computers, the Apple II. From there, the company quickly became a formidable force in the tech world, second to none. Apple is partly responsible for the advent of smart phones, mobile devices that changed the way people live their lives. Jobs passed away October 5, 2011, after a long…

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The future of Apple without Steve Jobs as CEO

Steve Jobs

When Steve Jobs announced his resignation from his position as Apple’s CEO, many people in the industry were left to wonder about the future of mobile technology without the man who changed the way the world thinks about personal computing and then did the exact same thing for mobile devices such as smartphones and tablets. The worlds of communication, content, commerce, and marketing are about to be turned on their heads, as they release revolutionary new technologies, but they will need to do it with Jobs in the position of…

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