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Apple begins approaching augmented reality

11/28/201311/25/2013 Jesse Collins

Acquisition could have implications for Apple’s interest in AR Apple may have taken a major step toward augmented reality with its most recent acquisition. The technology giant has successfully finalized a deal to acquire PrimeSense, a developer of 3D motion detection technology based in Israel. Apple has issued a standard statement concerning the acquisition, noting that it does purchase smaller companies from time to time but does not comment on the purpose behind such acquisitions or what such deals could mean for the future. Apple and AR are not strangers…

Apple had plans for an augmented reality device, says ex-executive

09/16/201309/14/2013 Stephen Vagus

Apple put plans for an augmented reality device to rest Apple has been making headlines lately after revealing its highly anticipated iPhone 5S and iPhone 5C, but the company has been attracting some unintended attention for its work on developing a head-mounted augmented reality system. Apple currently has no plans for such a system, but according to ex-Apple executive Tony Fadell, Apple had been working on an augmented reality system that could have been a rival to Google Glass at some point in the future. Wearable AR device could have…

Apple takes aim at augmented reality, backed by new patent

03/29/201303/28/2013 Stephen Vagus

Apple wins new patent for augmented reality system Apple has set its sights on augmented reality for the future. The acclaimed technology company has long been a leader in the realm of mobile technology, but was dethroned last year by its staunch competitor Samsung. Google has also become one of the strongest competitors to the company, partly because of its ambitious work in the field of augmented reality. In order to reclaim its position as a leader in mobile technology, Apple has been investing more heavily into augmented reality to…

Augmented reality showroom dazzles at SEAT

01/16/201304/13/2014 Julie Campbell

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

Apple files patent for head-mounted augmented reality system

07/31/201207/30/2012 Sam Lambert

Apple begins to show revitalized interest in augmented reality As one of the world’s largest and most innovative technology companies, Apple is often on the cutting edge of gadgetry and the application of interactive technologies. The company has adopted a keen interest in NFC technology, which will be used in the company’s upcoming iPhone 5. NFC is not the only interactive technology that Apple is interested in, however, as it has begun showing more favor for augmented reality. The company seems to be reviving its augmented reality initiatives, many of…