Augmented reality glasses race heats up between Facebook and Apple

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The two companies look like they’re going head to head in this tech development battle. Recent reports show that both Facebook and Apple are working on their own versions of augmented reality glasses. There have been forecasts suggesting that these devices may become popular enough to take the place currently held by smartphones. Over a year ago, Apple assembled a team to look into the feasibility of AR glasses for mainstream use. Now, it appears as though Apple is pouring an increasing amount of its resources into augmented reality glasses…

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Augmented reality technology is at the heart of Apple’s future

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In a lengthy interview, Tim Cook, Apple’s CEO, revealed that AR will be a “core” tech for the company. Apple CEO Tim Cook revealed augmented reality technology will become a “core” tech for the iPhone maker. He explained that the company was already “high on AR for the long run.” Cook also said “AR can be huge.” These statements have given a shot in the arm to rumors circulating that products using this tech are in development. The Washington Post recently received a lengthy interview from Cook. In it, he…

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Apple has hired a secret virtual reality team

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The iPhone maker is reported to have brought several hundred VR and AR experts on board. Apple has recently hired a secret augmented and virtual reality team that includes hundreds of people who are considered to be experts within both of those forms of technology, according to a report published in the Financial Times. The report indicated that this secret VR technology team has been developing device prototypes. The idea, it said, was that these device prototypes could potentially provide Apple with a virtual reality gadget that would compete with…

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Augmented reality device could be coming up at Apple

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According to an analyst, the iPhone maker could be looking into a project somewhat like Google Glass. Gene Munster, an analyst from Piper Jaffray, has stated that Apple could be looking for a way to step into the world of augmented reality, and this could one day be arriving in the form of a headset device somewhat like Google Glass, but that would move above and beyond that particular project. Munster shared this opinion in an investor note that was recently released in which he cited industry contacts. Those contacts…

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Apple begins approaching augmented reality

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Acquisition could have implications for Apple’s interest in AR Apple may have taken a major step toward augmented reality with its most recent acquisition. The technology giant has successfully finalized a deal to acquire PrimeSense, a developer of 3D motion detection technology based in Israel. Apple has issued a standard statement concerning the acquisition, noting that it does purchase smaller companies from time to time but does not comment on the purpose behind such acquisitions or what such deals could mean for the future. Apple and AR are not strangers…

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