app download statistics Archives

Fiksu report shows app downloads up and mobile marketing costs way down

03/01/201203/01/2012 Julie Campbell

Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…

The last week of 2011 saw over 1 billion Apple and Android app downloads

01/05/2012 John Montgallo

In 2011’s last week, the year was brought to a close with a record breaking number of app downloads on both Android and iOS mobile devices. According to a new Flurry study, the number of downloads for mobile devices on those operating systems was over 1.2 billion. Until that last week of 2011, the top week for downloads had seen 857 million apps downloaded. However, in that last week, from Christmas Day to New Year’s Day, there was a growth in the number of downloads by about 60 percent when…

Just the stats ma’am…

06/16/201107/02/2011 L. Green

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them. 4.2 million users…