Tag: app development

Verizon Wireless opens a center dedicated to the progress of augmented reality

Stephen Vagus
Mobile App Builder

Augmented reality is beginning to make waves in the mobile industry. The technology has been around for a number of decades now, but it has only been recently that it has garnered any sort of acclaim. Initially, AR surfed on the heels of 3D technology, which drew in its own share of enthusiasm from both consumers and businesses. As the interest surrounding 3D wanes, however, AR has steamed ahead, and now more technology and telecommunications companies are taking notice. Verizon Wireless has been investing in AR technology for some time…

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Aegis Media buys stake in TigerSpike for $11 million

Sam Lambert
Augmented reality mobile marketing

The Aegis Group media buying and marketing division, Aegis Media, is giving its mobile activity and assets a significant boost by taking up a minority stake of an undisclosed size in TigerSpike. The $11 million purchase was made into the app developer for blue-chip companies such as News Corp., Telegraph Media Group, The Economist, and Mail Online. TigerSpike is also a provider of mobile media services for internationally recognized brand names. Though TigerSpike is a Sydney-based, it also has offices in New York and London, with intentions to establish themselves…

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IRCE offers iPhone apps basics in 2011 report

Stephanie Beck
Mobile Marketing Tips

The Internet Retailer Conference and Exhibition’s 2011 report demonstrated the increasing importance and benefit of marketing and sales via mobile device, and offered a crash course in the basics of apps for Android and iPhone smartphones. This information was presented at the annual event by Brad Wolansky, the CEO of the Golf Warehouse retailer, which is already receiving approximately 3 percent of their sales through the use of mobile devices – almost all of which were iPads and iPhones. In fact, through The Golf Warehouse m-commerce site, 84 percent of…

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