Mobile app spending exceeds $100 Billion Last Year

Mobile App Spending - Man with Phone

New research reveals that mobile consumers were big spenders in mobile marketplaces in 2018. Mobile analytics firm App Annie has found that consumer mobile app spending reached a milestone in 2018. Mobile consumers spent more than $100 billion downloading software and paying for services from Apple’s App Store and the Google Play store last year. This is a 75% increase from two years ago. The $100 billion mobile app spending milestone, which also included in-app purchases and in-app subscriptions, is reportedly a 75% increase from 2016. What’s more App Annie’s…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Mobile shopping apps to play central role in holiday e-commerce this year

gifts holidays present mobile shopping apps

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…

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M-commerce growth will reach $6 trillion in 4 years

M-Commerce growth

Mobile shopping apps are expected to become quite mainstream and very successful in coming years. Mobile app specialist firm, App Annie, predicts that m-commerce will not only accelerate in the near future, but it will become very important. This is welcome news to tech companies in their currently slumping sector. The firm forecasted rapid growth to the degree that it will break the $6 trillion in transactions per year mark by 2021. Bertrand Schmitt, founder and chief exec of App Annie, revealed this m-commerce growth prediction in a recent media…

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