apac mobile commerce Archives

APAC m-commerce driven by emerging markets, says recent MasterCard study

09/29/201709/27/2017 John Montgallo

Over half of Asia Pacific consumers shop using their smartphones, but the level of popularity is regional. Over half (51.6 percent) Asia Pacific shoppers use smartphones to buy products and services, according to a new APAC m-commerce study. That said, the same survey revealed that across 14 different markets, the degree of popularity of mobile commerce varies from one region to the next. This insight was provided by the most recent MasterCard Mobile Shopping Survey results. Once again this year, the survey pointed to India as being the leader in…

Mobile commerce use greater among Asia Pacific shoppers

10/15/201310/12/2013 Sam Lambert

People in the APAC region are considerably more likely to shop over smartphones and tablets than other parts of the world. According to the results of a recent SAP survey, shoppers in the Asia Pacific region have a notably greater likelihood of using mobile commerce for shopping as well as for banking services online. The survey also found that they would shop even more than they already do if they had higher mobile security confidence. This recent survey data from SAP showed that among respondents in the Asia Pacific region,…

Mcommerce is taking off in the Asia Pacific region

02/07/201302/05/2013 L. Green

Online stores in APAC countries are scrambling to optimize for mobile to meet consumer expectations. In response to the rapidly growing trend toward the use of mcommerce by consumers in the Asia Pacific region, retailers are moving quickly to be able to offer websites and apps that will allow those potential customers to make their purchases through their method of preference. These consumers appear to be choosing their mobile devices over PCs at an increasing rate. Web retailers in the area have hardly missed a beat, by making sure that…