QR Code Detective: Can customers use your barcodes as they’d like to?

QR Code Detective K-9 Kannon Ball Launcher

Scanning quick response codes is only the start of what they can bring to consumers. Among the most important achievements in the use of a QR code as a part of a marketing strategy is in making sure that smartphone users will actually scan, but that is only the first step, as the consumer must also find the interaction after that point to be interesting, appealing, and relevant. Our investigators looked into three different mobile marketing displays, this week. What our investigators discovered was that there was a wide range…

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