Advertising has gone to the animals, literally. Actually, in this case it isn’t advertising, it’s education. The Santa Barbara Zoo is utilizing QR Codes to give patrons the opportunity to interact with the animals. This is not only brilliant on their part, but a move that should set a standard for every other business out there. QR Codes are small, square, 2-D boxes similar to barcodes. Smartphone’s can download an application that allows them to scan the code and be taken to a website, information or video that has been…
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Mobile marketing with QR codes are taking over the ad biz
Big name companies are bringing QR Codes to mainstream advertising. Several businesses are now utilizing this new technology to grab potential mobile customers. Home Depot, Bed Bath and Beyond, Thwapr, HBO and Dick’s Sporting Goods, are just a few of the companies that have integrated QR Codes into commercials, mailed advertisements and movies. Marketing has another avenue now; beside the normal television, or radio spot. QR Codes are starting to burst onto the scene everywhere lately. A survey shows that in the last six months of 2010, the scanning of…
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