android mobile commerce Archives

Android platform is gaining ground as a mobile commerce, advertising platform

10/22/201410/21/2014 Sam Lambert

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to engage in any dynamic marketing. This may no longer be the case. New report…

Mobile commerce on Christmas Day was led by smartphones

12/31/201312/28/2013 John Montgallo

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

Black Friday mobile commerce was led by iOS devices

12/02/201311/30/2013 Julie Campbell

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

Mobile security could benefit from combined Nokia and Microsoft effort

09/11/201309/09/2013 Jesse Collins

The two companies are actively working to raise the stakes for making the devices safer. Microsoft’s agreement to purchase the smartphone business from Nokia – worth $7.2 billion – is giving the software company the boost that it may need to surpass both Samsung and Apple in terms of mobile security. The company is gathering what it needs to create a smartphone platform that is enterprise class. Despite the fact that Microsoft does now have the technology and will soon also have the manufacturing facilities that it requires, it is…

Mobile commerce ads from Amazon may be helpful to publishers

09/03/201308/31/2013 Julie Campbell

The hope is that it will help them to be able to bypass some of the hesitations of marketers. Amazon is now trying to provide a new opportunity to developers and publishers that will help them to more effectively take advantage of mobile commerce, in conjunction with the expected rapid increase in ad spending over this channel in the next several years. App developers have been struggling to convince marketers that they are worth the limited ad space. This new Amazon mobile commerce option opens up a whole new world…