Android platform is gaining ground as a mobile commerce, advertising platform

Android mobile commerce

Analysts may have outdated perspective of the Android operating system The Android platform is quite popular among consumers, but not necessarily among businesses and large enterprises. Many analysts in the e-commerce, advertising, and software sectors believe that Google’s mobile operating system is too exposed to malicious software and is fragmented by nature. For years, analysts have also suggested that Android consumers spend significantly less money through their mobile devices and these people are not likely to engage in any dynamic marketing. This may no longer be the case. New report…

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Mobile commerce on Christmas Day was led by smartphones

Holiday m-commerce shopping present

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

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Black Friday mobile commerce was led by iOS devices

black friday mobile shopping record

Apple’s gadgets took a massive 82 percent share of the purchases on the first day of the shopping season. According to the data that was released by the Digital Analytics Benchmark group at IBM, iOS has once again led the way when it comes to Black Friday mobile commerce, as a series of reports have shown that device owners based on the Apple operating system were far more likely to make purchases than those with Android. Despite the fact that there are far more Android devices being used, they still…

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Mobile security could benefit from combined Nokia and Microsoft effort

Microsoft mobile secrurity Outlook app

The two companies are actively working to raise the stakes for making the devices safer. Microsoft’s agreement to purchase the smartphone business from Nokia – worth $7.2 billion – is giving the software company the boost that it may need to surpass both Samsung and Apple in terms of mobile security. The company is gathering what it needs to create a smartphone platform that is enterprise class. Despite the fact that Microsoft does now have the technology and will soon also have the manufacturing facilities that it requires, it is…

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Mobile commerce ads from Amazon may be helpful to publishers

Amazon mobile commerce

The hope is that it will help them to be able to bypass some of the hesitations of marketers. Amazon is now trying to provide a new opportunity to developers and publishers that will help them to more effectively take advantage of mobile commerce, in conjunction with the expected rapid increase in ad spending over this channel in the next several years. App developers have been struggling to convince marketers that they are worth the limited ad space. This new Amazon mobile commerce option opens up a whole new world…

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Mobile commerce is more engaging to iPhone users

Mobile trends

These device owners use their smartphones for shopping far more than Android users. The latest mobile commerce survey has indicated that when it comes to shopping through the use of a smartphone, the iPhone is leading the way, being used for this purpose far more heavily than Android phone users. This research shows that Apple smartphone users make far more purchases over their devices than Android users. The study was performed by Forrester Research and indicated that 69 percent of American iPhone users had used their devices for making purchases.…

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Mobile commerce apps from iPhone are excelling over Android

Apple vs Android mobile marketing

This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate far more income from Apple device users than from Android. iPhone currently leads the way, with quite a distance over Android smartphones, when it comes to both the…

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Mobile commerce gap between iOS and Android is growing

Mobile Commerce Traffic

Apple devices are extending their lead in terms of generating traffic over mobile devices. According to a mobile commerce report that has recently been released by Gene Munster, an analyst at Piper Jaffray, devices using Apple’s iOS operating system are continuing to lead the web traffic generation space in the United States over Google’s Android based devices. Furthermore, the gap between these two types of device is continuing to grow as iOS leaps forward. In order to be able to obtain mobile commerce traffic data that was as accurate as…

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Mcommerce Android apps in the U.K. are growing quickly

U.K. Mobile Payments

Shopping and banking applications are increasing in use faster than most others. The latest data from the United Kingdom is showing that the use of banking and mcommerce apps is growing more quickly among Android device users than the use of gaming applications. That said, Facebook and Google are still at the lead of that marketplace, regardless of their nature. Nielsen statistics are showing that among the top 15 major apps that are growing the most rapidly for users of Android devices, seven are related to mcommerce, such as those…

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Mobile commerce statistics show 23 percent of web traffic is from smartphones and tablets

m-commerce

The same research has shown that Apple devices represent more visits than those based on Android. The results of a study conducted by Walker Sands Communications – a marketing and public relations firm – has revealed that 23.14 percent of visits to websites that occurred in December 2012 were of the mobile commerce nature, having stemmed from smartphones and tablets. This was an increase of 84 percent over the figures that were recorded a year earlier. When compared to January 2011, there was an increase of 283 percent in mobile…

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Mobile commerce focus placed on Android and iOS

Apple vs Android mobile marketing

A survey has shown that there has been a push by developers to focus on those two operating systems. According to a survey that was conducted jointly by IDC and Appcelerator, developers have been maintaining a focus on Android and iOS as the industry continues to take bigger steps into mobile commerce. These two companies are now anticipating a massive explosion of the channel. Based on their survey results, the companies feel that mobile commerce is not only set to take off, but that it will transform the way that…

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