android augmented reality

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Augmented reality showroom dazzles at SEAT

January 16th, 2013 | Add a Comment

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very … Read entire article »

Filed under: Augmented Reality, Mobile Marketing, Technology News

Augmented reality used by Google Ingress game app

November 17th, 2012 | Add a Comment

The Android application blends maps with AR technology to illustrate its fictional worldwide conspiracy. The Android game, Ingress, is being released with a unique augmented reality element that is meant to provide an exciting new element to the experience for its players. The app asks users to fight a “mysterious energy” that is showing up on a global scale. The app then uses augmented reality technology to allow the player to discover the location of the energy so that he or she can make the decision to embrace or fight it. The game was developed and designed by Google – in combination with Niantic Labs – and is meant to illustrate the leaps and bounds that are being made by technology. In this instance, augmented reality is being used to show off the tech … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Mobile Commerce

Crisis teams with UK artists to make augmented reality exhibition

April 7th, 2012 | Add a Comment

Augmented reality and the art world Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The exhibition will be located at the Somerset House, one of the country’s most prestigious arts and cultural centers. The artists involved in the initiative are Anthony Caro, Nathan Coley, Tracey Emin, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, International, Travel

Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

April 6th, 2012 | Add a Comment

Augmented reality may just save the print industry Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The Philadelphia Inquirer will load its pages with digital content that can be viewed from the Aurasma mobile application available for both Android and iOS mobile devices. Readers need only to point their phones at a page containing the content to view it. This … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Trends, United States

iConcerts teams with the 3DD Group to make augmented reality a part of TV

April 5th, 2012 | Add a Comment

Augmented reality industry thrives in entertainment market… iConcerts, a cross-media entertainment network specializing in live music, has partnered with the United Kingdom’s 3DD Group, one of the country’s leading entertainment firms. Together, the firms will work to establish a new standard of entertainment by combining recorded television, live music performances and social media. This will be done through the use of augmented reality, a technology that iConcerts has some experience with. Both groups believe that the … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

April 4th, 2012 | Add a Comment

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology. Layar claims that every page of the upcoming magazine will contain … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

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