Augmented reality showroom dazzles at SEAT

augmented reality SEAT Leon

This groundbreaking new use for the technology is making a splash in the U.K. This week, SEAT has been using a state of the art augmented reality experience within its showroom to help consumers to take a look into what the future may have to hold for them. The mobile marketing campaign uses the cutting edge Blippar application. The Blippar app can be used by way of an Android or iOS tablet or smartphone and implements the very latest in augmented reality technology in order to help consumers to see…

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Augmented reality used by Google Ingress game app

The Android application blends maps with AR technology to illustrate its fictional worldwide conspiracy. The Android game, Ingress, is being released with a unique augmented reality element that is meant to provide an exciting new element to the experience for its players. The app asks users to fight a “mysterious energy” that is showing up on a global scale. The app then uses augmented reality technology to allow the player to discover the location of the energy so that he or she can make the decision to embrace or fight…

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Crisis teams with UK artists to make augmented reality exhibition

Augmented reality and the art world   Nine of the United Kingdom’s most famous artists have come together to partner with Crisis, a national charity that works for the benefit of the homeless. Art and philanthropy have been tied together for centuries, but never has the relationship been expressed in this way. The artists are working to create a new contemporary art exhibition using augmented reality. They will be using the Aurasma augmented reality platform to create digital content that will be linked to various pieces of art work. The…

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Aurasma and The Philadelphia Inquirer team to make North America’s first augmented reality newspaper

Augmented reality may just save the print industry   Leading augmented reality developer Aurasma and The Philadelphia Inquirer have announced a partnership this week that will debut North America’s first augmented reality newspaper. Augmented reality has been becoming a popular subject in the publishing industry recently. The technology could potentially revitalize what is considered an obsolete medium by offering consumers and interactive digital experience. The Philadelphia Inquirer is keen to see just what benefits the technology can bring and how consumers will react to a new generation of newspapers. The…

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iConcerts teams with the 3DD Group to make augmented reality a part of TV

Augmented Reality concerts

Augmented reality industry thrives in entertainment market…   iConcerts, a cross-media entertainment network specializing in live music, has partnered with the United Kingdom’s 3DD Group, one of the country’s leading entertainment firms. Together, the firms will work to establish a new standard of entertainment by combining recorded television, live music performances and social media. This will be done through the use of augmented reality, a technology that iConcerts has some experience with. Both groups believe that the successful incorporation of augmented reality will mean big gains in consumer appreciation and…

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