Social networking may dictate the outcome of the next presidential election

Social Media Marketing

Social media has become an integral part of society. What was once considered nothing more than a fad that could placate the need for self expression is now a veritable promotional platform for anyone looking for attention on the Internet. This became abundantly clear in the presidential race leading up to the 2008 election. The election showed the power of social media – something candidates for the upcoming presidential election will not overlook. Barack Obama may have set the bar quite high for those looking to take over the presidency.…

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Election signs sporting QR codes give campaign an edge

Politics is often characterized as a battlefield. The political arena, as it were, can certainly seem as such, given the amount of verbal warfare coming from both sides. Fitting of the characterization, politicians are often on the lookout for new ways to edge out their opponents, clinging to every advantage as though it meant sure victory. As society – the next generation of young voters in particular – embracing mobile technology, can politicians engage tech-savvy voters by using QR codes? Andrew Lang, the Liberal candidate for Toronto-Danforth, Canada, believes that…

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