Eye announces release of its Amplify out-of-home mobile marketing network

Mobile Commerce

This hybrid, all-in-one concept is the largest in the world. Eye has just unveiled the immediate activation of the largest mobile enabled out of home digital network in the world, called Amplify. This platform is technology neutral, and gives advertisers the ability to broaden their standard out of home campaigns so that they can delve into the smartphone channel through the use of NFC technology, QR codes, SMS, and augmented reality (AR). This complements their current American offering of Mobile Proximity Marketing, which is powered by Mobiquity Networks and is…

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