Ampersand ecommerce Archives

Top mobile commerce brand title goes to Burberry

09/06/201609/02/2016 L. Green

The Ampersand ecommerce agency rated 158 British retailers and awarded the top spot to the fashion brand. Burberry has been named the top mobile commerce brand by Ampersand. The ecommerce agency used several criteria and numbers to conduct an assessment of the customer experience. It examined the mobile shopping offerings of 158 retailers in Great Britain. Among the factors taken into consideration included whether the m-commerce website was optimized. The retailers were judged on mobile website optimization, page loading speed and several other factors. While Burberry took the top mobile…

M-commerce has never been tried by 15 percent of Millennial device owners

08/10/201508/08/2015 Jennifer Goula

Among the barriers to shopping on smartphones is the struggle with typing on a tiny screen. Even though the Millennial generation is typically considered to be tremendously mobile-savvy, a recent study has shown that a full 15 percent of them have never conducted any m-commerce shopping activities at all on their smartphones. Also revealed was that 34 percent of that generation find it challenging to use a small screen to type. In this study, which was conducted by the Ampersand ecommerce agency, but commissioned by YouGov online, it was shown…