American Express announces intentions to put $100 million toward the Serve digital payment system

Mobile Commerce Industry

The largest purchase-based credit card issuer, American Express Co., has announced that it will be investing $100 million into technologies that will help it to develop the Serve system for digital payment. The New York-based company released a statement that said that it will be primarily making minority investments into “early state startups” that remain –for the moment- unnamed, for the purpose of developing products for mobile payments. AmEx is aiming to create better traction for itself in the rapidly growing mobile commerce and mobile payments market. This puts it…

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