Mobile payments could change thanks to American Express Mobile payments are becoming more common throughout the world and have garnered the support of technology and financial firms in recent years. The growing popularity of mobile payments is largely due to the proliferation of mobile technology. Higher smartphone and tablet ownership is encouraging consumers to seek out new forms of commerce that are more aligned to their interests. As mobile payments continue to attract more attention, businesses are working to provide more comprehensive services to consumers. Mobile commerce could become less…
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Mobile payments partnership between Amex and Walmart
The agreement will operate through a unique prepaid card. American Express Co. and Walmart Stores Inc. have announced a new partnership that they hope will provide customers with appealing new options for making mobile payments at the retailer’s stores. This prepaid Bluebird card is designed to appeal to consumers without traditional bank accounts. The Bluebird card functions by allowing deposits to be made through smartphone and mobile bill paying, without any annual, monthly, or overdraft fees, nor any required minimum balance. They hope that this will broaden the mobile payments…
Read MoreGoogle Wallet draws interest but no decisions from Amex
American Express has yet to commit itself to any agreements. As of August 1, 2012, Google Wallet had already announced that it has solidified an agreement with American Express, but it may not have been entirely truthful. Nothing is official quite yet between Amex and the mobile payment program. In the Google Wallet blog, on the first of the month, it was suggested that there was a relationship between itself and American Express that was much more solid than the actual truth. It indicated that its app “supports all credit…
Read MoreAmerican express encourages mobile commerce through consumer data for brands
AMEX plans to offer its “spend graph” database information to help companies customize their mcommerce American Express group president, Dan Schulman spoke in London at the Open Mobile Summit, and stated that the credit card giant is moving in the direction of the development of a mobile commerce ID that can be used by consumers, to provide a total of their totals as well as the brands to which they have the greatest loyalties. AMEX partner brands could use this information for better targeting of smartphone consumers. This will help…
Read MoreAmex makes large step into making its digital wallet international
American Express has announced that it will be making an important move to widen the reach of its digital wallet, Serve, into the international marketplace. This move makes Amex the first credit card company to launch a global partnership for the digital wallet with Lianlian Group, one of the top mobile payments providers in China. Furthermore, American Express has also invested $125 million in equity into Lianlian Pay. The Serve digital wallet is an integration of a number of different types of payment option into one account for the user,…
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