American express encourages mobile commerce through consumer data for brands

Mobile Commerce

AMEX plans to offer its “spend graph” database information to help companies customize their mcommerce American Express group president, Dan Schulman spoke in London at the Open Mobile Summit, and stated that the credit card giant is moving in the direction of the development of a mobile commerce ID that can be used by consumers, to provide a total of their totals as well as the brands to which they have the greatest loyalties. AMEX partner brands could use this information for better targeting of smartphone consumers. This will help…

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