Cyber Monday mobile commerce concerns different between US and UK consumers

cyber monday mobile commerce

A survey conducted by Tripwire showed that location made a large difference regarding smartphone shopping. Compliance management and risk based security solutions provider, Tripwire, Inc., has released the results of its survey on Cyber Monday mobile commerce and the impact of mobile security on holiday shopping. This research was conducted with the participation of 1,400 American and British consumers. The study, itself, was held by OnePoll and Dimensional Research. They surveyed the consumers in the United Kingdom and the United States in order to help to understand opinions and behaviors…

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Study underlines the importance of mobile commerce to shoppers

Mobile Commerce Shopping

Research shows almost 40 percent of American adult mobile owners want to shop with their devices A new poll commissioned by Placecast and performed by Harris Interactive, has indicated that Americans are increasingly adopting smartphones for all elements of their shopping experiences, ranging from research about a specific or type of product, to price comparisons and purchases. The poll suggested that 20 percent of all adult mobile device users in the United States (with either feature phones or smartphones), approximately 39 million people, have made some kind of online purchase…

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