American mobile marketing Archives

Mobile marketing is underestimated in Latin America by brands

11/15/201311/12/2013 Jennifer Goula

This, according to the global ad sales chief at Telefonica, regarding the opportunities in that region. According to a statement made by Simon Birkenhead, the director of global ad sales at Telefonica, brands are failing to understand the full potential of the mobile marketing opportunities in Latin America, which is a region in which there is a tremendous increase in m-commerce and smartphone and tablet media consumption. Birkenhead expressed this belief at the recent forum of the MMA in London. He spoke in London at the Mobile Marketing Association (MMA)…

Mobile marketing is now critical to small businesses in US

07/26/201307/23/2013 John Montgallo

A recent study is revealing that smartphone penetration is making it vital to advertise over this channel. According to the latest study from Pew Research, most Americans are now smartphone owners, which means that the potential for mobile marketing is an enormous one throughout the United States. A new research report has been issued that has revealed the impact on small businesses in the U.S. According to Michael Berner, the president of the firm that released the report, Mobile App Source, the penetration of smartphones indicates a“Mass societal shift to…

Mobile marketing used by 94 percent of leading American advertisers

06/17/201306/15/2013 Stephanie Beck

More than nine out of every ten marketers in the United States are now targeting smartphone carrying consumers. The latest figures in advertising have just revealed that 90 percent of the leading hundred American advertisers have started to implement some form of mobile marketing techniques within the last year. This data was revealed in a report that was just released regarding trends in the use of these ads. The report was produced by the ad monitoring service called Competitrack. All of the 94 companies that have implemented mobile marketing techniques…

Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers

04/28/201204/28/2012 John Montgallo

Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. A study performed by a partnership between the Luxury Institute – an independent and objective organization based in New York City – and Plastic Mobile – an award winning agency for mobile marketing – has shown that the most affluent consumers in the united States prefer to connect with their favorite luxury brands by way of a smartphone app. The results of the study were released in a report entitled “Mobile Apps And Commerce for Luxury…