Americans look to mobile shopping research first, then head to stores

Devices mobile shopping research

New research shows that most U.S. consumers will check out a product online before buying in person. Last year, the American e-commerce market watched mobile shopping research take off before consumers were even getting in their cars to visit stores. In fact 88 percent of consumers were using the internet to read up on products before making an in-store purchase. During the holiday season, many people who had planned to shop online headed to brick and mortar shops. In the United States, holiday shoppers used online and mobile shopping research…

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Mobile commerce shopping is central to consumer retail experience

mobile commerce shopping

App Annie report shows m-commerce is a vital step along the customer purchasing journey. The retail industry has reached the point that it isn’t surprising to hear that mobile commerce shopping plays an important role. That said, according to App Annie, smartphone shopping is playing a central and critical role along the complete retail journey. American retailers are no longer able to think of m-commerce as simply an optional luxury. The report shows that the mobile commerce shopping trend has made a mobile strategy a necessity for retailers that want…

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Holiday mobile commerce will play a leading role for Americans

holiday mobile commerce shopping

Shoppers are expected to use their smartphones more than desktops when looking for sales. Holiday mobile commerce will be taking the top spot in the United States today as shoppers turn to smartphones. That said, while the majority of traffic is expected to come from mobile devices, desktop users are still behind the most retailer revenue. Predictions say that 53 percent of online shopping traffic will come from mobile devices today. That said, just because holiday mobile commerce is expected to be powerful this year, it doesn’t mean it’s easy…

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Mobile commerce experience is frustrating the vast majority of American shoppers

Retail Mobile Commerce Experience Statistics

A Forrester study has shown that the experience of shopping over smartphones is irritating U.S. consumers. Forrester Research has now released its most recent online shopping forecast and has shown that the mobile commerce experience is causing frustration to 4 out of every 5 shoppers who have tried the channel. The prediction for online shopping as a whole is that by the end of 2020, U.S. digital retail would skyrocket to $500 billion. Comparatively, the online retail sales in the country are currently expected to reach $373 billion by the…

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New report tracks growth of mobile commerce

virtual reality market

Report shows that mobile shopping is on the rise throughout the US BI Intelligence has released a report concerning the ongoing growth of mobile commerce in the U.S. The rate at which people are using their smartphones and tablets to shop for and purchase products online and in physical stores is growing. Mobile purchases in physical retail stores is still quite low when compared to spending online, but more retailers are beginning to take steps to accept mobile payments in their stores. Mobile spending reaches $8 billion in the second…

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Cyber Monday mobile commerce concerns different between US and UK consumers

cyber monday mobile commerce

A survey conducted by Tripwire showed that location made a large difference regarding smartphone shopping. Compliance management and risk based security solutions provider, Tripwire, Inc., has released the results of its survey on Cyber Monday mobile commerce and the impact of mobile security on holiday shopping. This research was conducted with the participation of 1,400 American and British consumers. The study, itself, was held by OnePoll and Dimensional Research. They surveyed the consumers in the United Kingdom and the United States in order to help to understand opinions and behaviors…

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Mobile commerce embraced more slowly by U.S. than the world

mobile technology commerce trends global

The global marketplace has adopted shopping over smartphones far faster than Americans. Market Probe International and Havas Worldwide have released the results of their most recent study which has indicated that the United States has fallen behind the rest of the world when it comes to the adoption of mobile commerce. Fewer than one in five online shoppers in the U.S. have used their devices for shopping purposes. The research indicated that only 16 percent of American online consumers have used mobile commerce to help them to shop. This is…

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US Bank to bring mobile commerce to the iPhone

Mobile Commerce U.S. and Worldwide

Banks are growing more acclimated to mobile commerce Banks and other financial service companies are growing more comfortable with the idea of mobile commerce as consumers become more inclined to use their mobile devices to pay for products. In the U.S., banks are beginning to respond to the growing demand for mobile commerce services. US Bank is one of the latest organizations to answer this demand, and the company has set its sights on the iOS platform for its Go Mobile Payment Service platform. Lack of NFC support keeps consumers…

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Mobile commerce is growing almost three times faster than desktop shopping

Mobile trends

The increase in shoppers using smartphones and tablets in the United States is far greater than it is using laptops. Overall, retailers are struggling less in the online sphere than they are in the offline environment, but it is specifically over mobile commerce that the very highest levels of growth are being achieved in the United States. Spending over mobile devices such as smartphones and tablets increased by 31 percent during the first quarter. This increase was measured when compared to the same quarter during 2012. At the same time,…

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Mobile commerce gave U.S. retail a shot in the arm in April

Mobile Commerce Report 2013

Last month, the U.S. Census Bureau reported that smartphones generated many sales. The U.S. Census Bureau has just released a study that showed that while mobile commerce and online shopping did experience a slowing at the start of the year, it also saw a considerable increase on a monthly and quarterly level in April. The total food services and retail sales for the first quarter this year increased by 3.7 percent over 2012. At the same time, the month of April showed sales of $419 billion, which displays a month…

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Mobile commerce apps used by 56 percent of American smartphone owners

mobile commerce

Newly released data has shown that these applications are very popular and some stand out as leaders. According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. The researchers used on-device software meters in conjunction with their panel of smartphone owners. What they determined, based on the behaviors of the participants, is that among smartphone owners in the United States,…

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