Mobile commerce may successfully monetize Twitter

Facebook and Twitter applications mobile apps

Twitter encounters a problem with advertising Twitter is having a problem with advertising and this problem is linked to how many people are actually using the social media platform. Recently, Twitter has become a niche platform, reporting some 255 million monthly active users as of March. By comparison, Facebook reported 1.28 billion monthly active users during the same month. Advertisers are beginning to spend more money on other social media platforms, leaving Twitter behind. The solution to  this problem may lie in the mobile space. Twitter may be testing a…

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Amazon teams with Twitter for new mobile commerce initiative

Amazon mobile commerce

Amazon and Twitter introduce #AmazonCart service Amazon has launched a new initiative alongside Twitter this week. The two companies have come together to make mobile shopping a little easier for consumers. Both Amazon and Twitter have shown an interest in mobile commerce, with the latter being somewhat less enthusiastic than the former. Amazon already holds a strong position when it comes to mobile payments, but Twitter has a great deal of social networking clout. As such, this partnership may be able to improve both company’s standing in the mobile space.…

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