Amazon mobile commerce is leaving the competition in the dust

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The online marketplace is considered to be among the most important shopping platforms over online channels. Despite the power of big box retailers, Amazon mobile commerce is still leading the way, just as its e-shopping marketplace is also continuing to be a massive force to be reckoned with. The stock price of the company over the last year has made it clear that this is a brand that knows how to grow. The dominance Amazon mobile commerce has achieved and is steadily holding is a primary reason that explains why…

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Mobile commerce exploded on Amazon over the holidays

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According to recent data compiled by comScore, smartphones and tablets play a vital role with that online marketplace. This holiday season, mobile commerce played a more important role than ever at Amazon, as shopping over that company’s mobile app increased by more than double when compared to the same time in 2014. Moreover, almost 70 percent of the shoppers heading to Amazon did so using a mobile device. Cyber Monday saw a tremendous spike in mobile commerce activity, at which time 33 electronics items were purchased every second by way…

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Mobile commerce made up 60 percent of Amazon’s holiday shopping volume

Amazon mobile commerce

This year brought with it a considerable amount of use of smartphones and tablets for product searches. Amazon was a little bit stingy when it came to specific figures, this year – as has been its tradition – for holiday sales performance, but what it has revealed is that mobile commerce played an important role, and that it experienced certain “record breaking” achievements. Among the various claims such as that there was “record growth”, there was a smattering of numbers offered. For example, Amazon showed that it has now enrolled…

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Mobile commerce ads from Amazon may be helpful to publishers

Amazon mobile commerce

The hope is that it will help them to be able to bypass some of the hesitations of marketers. Amazon is now trying to provide a new opportunity to developers and publishers that will help them to more effectively take advantage of mobile commerce, in conjunction with the expected rapid increase in ad spending over this channel in the next several years. App developers have been struggling to convince marketers that they are worth the limited ad space. This new Amazon mobile commerce option opens up a whole new world…

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