Amazon gives its mobile commerce a boost

Amazon mobile commerce

Mobile commerce and Amazon go hand and hand According to Bloomberg, Amazon has been trying out a new service that will allow tablet owners to use mobile apps to make item purchases. This is expected to give the online marketplace’s tablet, called the Kindle Fire, a significant place in mobile commerce among its users. ABI Research data has shown that over the next five years, the total revenues from mobile apps – including in-app purchases and pay-per-downloads, as well as in-app advertising and subscriptions – will explode. In fact, they…

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Apple iOS loses more market share to Android

Apple vs Android mobile marketing

According to Strategy Analytics, while Apple continues to hold 58 percent of the market, Android, the operating system by Google, has moved in significantly on territory formerly held by iOS, and now has a global share of 39 percent. An important part of this movement has been credited to tablets, as Google tablets took an additional 10 percent of the market between the last quarters of 2010 and 2011, while Apple’s hold on that market fell by a smaller amount. Some of Google’s ability to take a larger chunk out…

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Amazon’s Kindle Fire to make a splash without drowning the iPad

Though chief executive officer of Amazon.com, Jeff Bezos, believes that the new Kindle Fire will be a highly attractive product for consumers looking for a bargain priced tablet computer, it is not likely that it will have an impact on Apple’s iPad in the lead of the marketplace. The price of the newest Kindle model, $199, is less than half of the least expensive model of the iPad, and – according to a Susquehanna Financial Group analyst, Herman Leung – will be very attractive to shoppers who are seeking a…

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