How to Make Your Ecommerce Store Voice-Search Friendly

Google smartwatch - Hear New Technology Talk Back - Woman listening

No marketing channel offers more potential to e-commerce marketers than organic search. But winning organic rankings doesn’t come easy. A constant effort must be made to stay abreast of the latest trends. These days, that trend is voice search. This is nothing new, but current levels of accuracy and usage are very much so. As consumers increasingly use their smartphones to search hands-free and the likes of virtual assistants like Alexa, Google Assistant and Siri enter more homes, voice search is set to explode. With this in mind, here’s how…

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Echo Dot Kids launches with parental controls and bright color options

Echo Dot Kids - Parental Controls - Internet

Amazon has released its Internet of Things (IoT) speaker meant just for children at home. For fans of their Amazon Echos, there’s good news for their children as Echo Dot Kids is now available. Amazon has now released a variation of the smart speaker designed with parental controls. The outer casings are available in any of a range of different colors. This is meant to bring kids into the Alexa mix, which is fun for children and great for Amazon. After all, what better way for Amazon to secure itself…

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In-app mobile commerce jumped over 12 percent on Christmas Day

tablet smartphone in-app mobile commerce

December 25 saw a considerable hike in purchases made from within mobile apps. Consumers around the globe were turning to their device screens on Christmas day, sending in-app mobile commerce figures skywards. That day, they bought 12.3 percent more on purchases made in-app, on subscriptions and on premium apps. These figures were presented by Sensor Tower Store Intelligence, a marketing intelligence provider. This in-app mobile commerce data was based on sales from both the Google Play store and the Apple App Store. Together, they brought in $196 million in sales…

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Your Amazon Alexa may soon make phone calls

Amazon Alexa Echo

An upcoming version of the device may also be able to work as an intercom, say certain reports. According to a number of sources, a future version of Amazon Alexa will be unveiled which makes it possible to make phone calls initiated via voice command. The system would also make it possible for people to talk to each other through an intercom feature. The sources, which have been cited in several reports, have said that the company has been beta testing the new Amazon Alexa hardware internally. Moreover, they said…

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