Augmented reality enhances training and marketing at Virgin Atlantic

virgin atlantic birthday girl augmented reality

The airline has discovered that people find that the use of AR technology is appealing and generates a positive response. The new 787 Dreamliner at Virgin Atlantic, called Birthday Girl, is considered to be one of the most advanced and high tech experiences in aviation due to a number of its features, including an augmented reality tour. The plane has been designed to bring together an elegant design and the latest in AR technology. Visitors to a specific site are able to click their way through the cabin interior of…

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