Global trends report shows Africa tops the world in m-commerce

africa mobile technology

According to the recently released Global Trends Report by the World Travel Market (WTM) for 2011, Africa is at the head of the mobile commerce race worldwide, with the travel industry playing the most important role in the use of the technology. The trend report was released in London at the Excel International Centre at a WTM conference, and pointed out that the OTA in Nigeria called wakanow.com released the first mobile travel app in Africa in 2001, and included searches for hotels, flights, and vehicle rentals. The report was…

Read More